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Privacy Policy

We are committed to preserving your privacy and ensuring that your personal information is kept secure and used carefully.  This Privacy Policy describes the types of information LonaRock, LLC, LonaRock Capital Group, LLC and their affiliates (“LonaRock”, “us”, “we”, “our”) collect from you when you visit (“Site”) where this policy is posted or otherwise interact with us online.

This Privacy Policy also explains how LonaRock may use and disclose your information, as well as your ability to control certain uses of your personal information.  This Privacy Policy is in addition to any separate annual Privacy Notice that LonaRock may send to you under applicable privacy law.

By using the Services, including the Site, or by providing your information to us or to our affiliates, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy and our Terms and Conditions of Use (the “Terms”). Please read our Terms to understand the general rules about your use of the Services. This Privacy Policy applies only to the Site and the Services. Please review the privacy policy of any other site you may visit.

Information Collected About Subscription Service (Newsletter) Clients and Visitors To Our Website

LonaRock may collect personal information from users who choose to share such information with us. This may include when you visit our website, request information from us, or contact us.  The types of personal information that may be collected include name, address, title, e-mail address, and telephone number.  Depending on the services you use, we may also need you to provide other Personal Information such as username, billing and payment information, tax status, and physical shipping address. We are the sole owners of the information collected on this site.  We only have access to information that you voluntarily give us. We do not sell, give away, or share your personal information with any unrelated third party for their use, other than as necessary to fulfill your request. 

Information Collected About Business Debt Finance Consulting Clients

LonaRock may collect personal information from users who choose to share such information with us.  This may include when you visit our website, request information from us, or contact us.  The types of personal information that may be collected include name, address, title, e-mail address, and telephone number.  Depending on the services you use, we may also need you to provide other Personal Information such as username, billing and payment information, tax status, and physical shipping address. 

In the normal course of business, specific information is collected from our debt finance consulting clients and by third parties to assist with the facilitation of your business debt financing needs. Information that we obtain from you may include the following: loan request summary, emails, financial statements, tax returns, bank statements, resume, and other documents relating to you and your business.

We maintain physical, electronic, and procedural safeguards that comply with federal standards to guard your nonpublic personal information.  We will never ask you to provide this private personal and business information via our website.  Without your written authorization and consent, LonaRock will not release specific information about you or your business to third parties, except where such release is necessary to complete a transaction related to your request, unless we are required to do so by law.

It is the policy of LonaRock to maintain accurate and complete information on our consulting clients for the purposes of determining business loan eligibility and helping our clients reach their business objectives. If you are a current client and have any reason to believe that the information we hold with respect to you or your business is inaccurate, outdated, or incomplete, please contact us so that such information may be corrected or updated.


To better understand how our visitors use our service and to help us provide a better experience for our visitors, we may collect and store non-personal information such as pages that you have visited, IP address, browser type, device type and operating system. This non-personal information may be collected and stored either directly in log files and cookies, or via third party vendors, that use various standard online identification technologies, including cookies, pixels, JavaScript and web beacons.  Third party vendors may be used to complete business transactions, provide services on our behalf, support our website or provide relevant advertising to you. The use of this information by those third parties will be governed by their own privacy policies including, for example, Google’s Analytics Privacy Policy or the Salesforce Privacy Policy.

“Cookies” are small text files placed on your hard drive that assist us in providing a more customized website experience. For example, a cookie can be used to store registration information in an individual site or area of a site so that you do not need to re‐enter it on subsequent visits to that site or area. We use these technologies to make navigation of the Websites easier for you and to better deliver relevant content to you. We also use this information to determine what topics and articles are of interest to you.

Tracking Options, Deletion of Cookies, and Do Not Track Disclosures Relevant under California Law

By using our website, you consent, where such consent is necessary and valid under applicable law, to our use of the cookies mentioned above and the placement of these cookies on your device for the purposes described.  Many browsers permit individuals who are concerned about cookies to limit certain tracking or to decline them. In most cases, you may refuse or delete one or more cookies and still access the Websites, but the functionality of the sites you want to visit may be impaired. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.

Our system responds to most Do Not Track requests or headers from some or all browsers.  To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices about not having this information used by certain service providers, please click and

You may also adjust your privacy settings on your mobile device to control whether you want to receive more relevant advertising.


The Company uses the information it collects to deliver and improve our website and enhance our services, including, but not limited to, administering mailing lists, administering online accounts, improving customer service, conducting market research, and retaining information for archival and restorative purposes. The information that is collected is also used to recognize your online activities and to customize the content you see as well as for the development of new services. 

We also use the information collected to protect the security or integrity of the Site, and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users.

From time to time, with your consent, we may contact you via email with newsletters, useful information, and promotional materials from LonaRock and its affiliates.  You can opt out from receiving emails by clicking on the unsubscribe link within the email.  Please be aware that unsubscribing from our mailing list does not automatically cancel your account.

We may need to share certain information with third party vendors for reasons such as to fulfill your request, service your account, or for technical support functions.  If you use the Site to connect with third party services you authorize us to use information from you, on your behalf, to interact with these third party services based on your requests.  We do not sell or provide your information to any unrelated third party for their use.

In certain, very specific circumstances, we may share information with third party governmental agencies, law enforcement or regulatory agencies in connection with an investigation of illegal activity and matters related to public safety. We also may share information with these agencies if we believe that there has been a violation of our Terms of Use or of our rights or the rights of any third party, as permitted and required by law. 


The Site, and email messages from us, may contain links to third-party websites, which may have privacy policies that differ from our own.  You should be aware that the collection, retention and use of any data you provide on these websites will be governed by the privacy policy of the company providing the website and not by this Privacy Policy.  We are not responsible for the practices of such websites.


Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on the Site, or other third-party websites that the Site may link to, becomes public information.  Please exercise caution when disclosing personal information in these public areas.  We reserve the right to remove any posting or content in a posting at our sole discretion.


The Company has taken reasonable steps to put security measures in place, including physical, technological, administrative, and procedural safeguards, to protect your data and Personal Information against unauthorized disclosures and improper use. However, while we have implemented safeguards, you should be aware that no security measures are absolute. Internet security technology rapidly changes. As a result, we cannot guarantee that the safeguards we employ today can protect your Personal Information from the threats of tomorrow or that our security measures are fail-safe and not subject to circumvention or unauthorized intrusion. You should also be aware that, despite our efforts, factors beyond our control might result in the disclosure or misuse of your Personal Information.

If you require help with using the Services, our support team may ask you to confirm some of your private information, such as your name, delivery address, or other relevant identifying information. We will never email you directly and ask for these details unless you have requested help or support.


Your personal information may be stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.


Protecting children’s privacy is important to us.  We do not knowingly or intentionally direct them to our site or collect any Personal Information from anyone under the age of thirteen.  If you are a parent and become aware that the Company has collected personal information from your child inadvertently, please inform us by using the contact information provided at the end of this Privacy Policy, and we will use reasonable efforts to remove that information from our databases. 


To access, review, or update your information stored by LonaRock, you may contact us to have them update your information in our system.  If you have any additional questions concerning access to or updating your personal information, please contact us at the information provided in the “Contact Us” section below.


We hope this Privacy Policy answers your questions about our collection, use and disclosure of your personal data.  If you have additional questions about this Privacy Policy or the way we collect and use your personal information, please email us at or write to us at the following address:


LonaRock reserves the right to modify, add, remove, or otherwise revise portions of this Privacy Policy at any time.  We encourage you to regularly check this Privacy Policy so that you understand our current privacy policies.  The date below shows when this Privacy Policy was last updated.


By using the Services, you confirm that you have read and understood this Privacy Policy.  If you do not agree with the terms of this Privacy Policy, please do not use our Services at all.  You may opt out of marketing communications at any time by contacting LonaRock using the information above.

Last Updated: June 2, 2021